Digital technology has revolutionized the way consumers interact with businesses. This has made it an extremely competitive market. The ability to monitor user data allows marketers to build brand awareness, increase sales and increase traffic to websites via social media marketing (SMM), a form of direct marketing that is based on interactions between customers and the business. This is a place where businesses can personalize their persona in a way that customers can be marketingstuff.net/tips-for-creating-an-effective-digital-workplace/ able to relate to.

Emily C.