Media technologies can provide new ways to collaborate, communicate and consume content. However, they also require business leaders to make important adjustments to their strategy, culture and systems.

Every industry is experiencing disruption, but the impact is most pronounced in media. It’s the reason why once-mighty businesses like Tower Records and Blockbuster Video have been shut down. It’s why many newspapers are shrinking and moving online, and that’s the reason the majority of TV shows have been cancelled.

Businesses must be resilient and flexible in the face of this constant technological change. In addition to embracing technological advancement and embracing new ways of collaboration and rely on flexible, integrated systems for rapid decision-making and improved outcomes.

Digital media is any type of information that is that is transmitted using digital data which at its most basic is a set of binary signals (zeroes and ones) sent over satellites or digital cables and received by devices that convert them to audio video, graphics, text, and other. It encompasses everything from streaming movies and TV programs on services such as Netflix to virtual reality surgical simulators utilized in medical institutions. It also includes sites like Twitter, Facebook and Instagram which allow users to interact with each other by posting photos, videos and messages.

Samantha Kutza, a student at ESU who is pursuing a bachelor’s degree digital media technology, is enthusiastic about the possibilities for her future career. She credits the program for giving her a broad education and an immersive opportunity to apply today’s most relevant creative media technology.

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